Blog — Sohana Mohanty | Customer-Led Growth & D2C Strategy

Customer Research

Customer personas

Customer Research Your Customer Personas Are Probably Outdated Read →

Customer research

Customer Research Stop Spending More on Ads. Start Talking to Your Customers. Read →

Growth & Conversion

Product messaging

Growth & Conversion Your Product Isn't the Problem. Your Message Might Be. Read →

Paid ads questions

Growth & Conversion The 7 Questions I'd Answer Before Spending €10,000 on Ads Read →

Brand Building

Community strategy

Brand Building Community Is Not a Growth Strategy Read →

Growth mistake

Brand Building The Growth Mistake I See Founders Make Again and Again Read →

AI & Human Behaviour

AI and content

AI & Human Behaviour The Best Use of AI Isn't Creating Content Read →

AI and point of view

AI & Human Behaviour AI Can Write Your Copy. It Can't Create Your Point of View. Read →

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